LG Electronics was pleased to invite our important customers as well as journalists and press at the launch of a stunning new range of vacuum cleaners into its digital appliance collection. The event took place on 14th of June in the Science Museum and it was greatly received by our customers and journalists as well.

First part of the evening consisted of interactive product demonstrations and exciting hand on experience using three different 'home environment areas' living room, kitchen and bedroom. Every single customer had the opportunity to discuss with our training team and account managers and most of them tried the product themselves. The atmosphere was friendly and relaxed offering an excellent opportunity for networking with all the participants, discussion and feedback with regards to the displayed product and the event itself.

The second part of the evening was highly expected by everybody a warm greeting by James Jeong to all the participants followed by a stylish fashion show - LG Delightfully Smart fashion competition invited first and second year fashion students to create designs that have been inspired by the forth coming next generation LG vacuum cleaner The Cyking. Twenty designs were short listed from four colleges around the UK including London College of Fashion, University of Westminster, Middlesex University and Ravensbourne College. The designs appearing one by one on the catwalk were complimented by visuals of the features and technologies that actually inspired the outfit an exciting way to present the USP's of the products and catching full attention of the audience.

An expert panel of judges from the world of fashion:
Katie Greenyer, Creative Director Red or Dead, Becky Taylor, Fashion Consultant from New magazine, The fantastically talented Javine, Cover Girl Sophie Anderton
and our president analysed, deliberated and selected the creation that best translates the features of the Cyking into an inspirational and functional outfit. The winning design was modelled by super model Erin O'Connor on the Cyking catwalk at the Science Museum and the lucky student designer - Ms. Alexandra McDonald received LG products and ?1,000 prize money. Also there were 4 runners up that received ? 500 each and LG products. We were all pleasantly surprised by the amount of work and excellent concepts the students proposed for this competitions and LG is proudly to be a great supporter of the young talents and rising stars of the UK fashion.

Video Clip available -> Click to download