LG joins up with Designers Guild to launch a stunning new range of limited edition Steam Washing Machines
The new limited edition Steam Direct Washing Machine from LG and Designers Guild combines state of the art home technology with cutting-edge interior style. The collaboration has produced four eye-catching home appliances created to challenge the design and function of traditional white goods.
The limited edition Steam Direct Drive comes in four stylish prints: Cloisonné – striking dark flowers on a black background, Imperial Flower – a regal red floral design on white, the light green on white airy floral Sevilla and a modern geometric design Ribailagua.
The machine itself is a world first. It uses a unique Dual Spray system to spray hot steam and water on fabric continuously and improve washing performance. Plus your conscience can rest as the technology is eco-friendly - using 35% less water* and 21% less energy than traditional washers** and rated ‘A++’ for energy efficiency. Best of all, the machine’s Refresh programme uses steam only to remove creases in garments in just 20 minutes, eliminating the need for ironing!
The Steam Direct Drive washing machine operates silently as the drum is attached directly to the motor without a noisy belt connecting the two. Plus there’s the option of a remote monitoring system so you can check the progress of your washing from anywhere in the house!
British Interiors specialists, The Designers Guild, are famous for their contribution of colour and pattern to interior design since the company was established by Tricia Guild in 1970. Today the company is one of the most influential and creative forces in interior design, famed worldwide for its luxury fabrics, wallcoverings, upholstery and home accessories.
Tricia Guild, Founder, Designers Guild says: “Our philosophy is to combine creativity and innovation with the highest levels of quality, therefore working with the launch of the most technologically advanced washing machine in the UK was a perfect fit. Over the last few years, consumers are demanding more unique design outside of the traditional fabric and wallcoverings and we hope our limited edition LG Steam Washing Machines are a tremendous successes”
Hugh Jung, General Product Manager for White Goods, LG says: “At LG we are committed to innovative technology and design so we’re thrilled to link up with top interiors house Designers Guild. With it’s revolutionary steam feature the Steam Direct Drive offers people a new way to manage their laundry as well as the environment. Plus the creative prints make these limited edition washing machines as stylish as they are innovative.’
The limited edition LG Steam Direct Drive Washing Machine will be available at Harrods and John Lewis in Imperial Flower, Sevilla and Ribailagua from June 2006 and in Cloisonné from October 2006 priced at approx. 1300 – 1500GBP.
* In comparison with 80L consumption per average wash **In comparison to ‘A’ rated conventional washing machines
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