LG Electronics
Official Main Team Sponsor
In order to support the strategy of reaching and engaging with customers across the world, LG Electronics have implemented a programme of high profile sponsorships on a global and domestic level.
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At the start of the 2005 season, LG signed a deal with Fulham Football Club, to
become their official Mobile Handset and Consumer Electronics partner. Fulham is
the oldest of London's premier clubs, with records dating back to games played on a
park pitch in 1879. Just 17 years later, the first game was played at Fulham's current
home, Craven Cottage. Probably more than any other club, Fulham forged strong links to its footballing home, which adds to the unique family atmosphere that still exists today.
LG's relationship with Fulham FC is further enhanced with the additional benefit of
becoming a partner with Harrods, thanks to the Chairman, Mohammed Al Fayed. This
partnership has allowed LG to demonstrate the future of technology that will serve
to enrich people's lifestyles. LG has been able to create the 'i-Gallery' which
displays innovative, inspiring and imaginative technology which gives consumers a
window into the digital future and demonstrates LG's cutting edge technology pipeline.
At the same time, LG will also start extending its existing partnership with Harrods,
with the brand set to move into a new, high profile space within the store. LG's
i-Gallery is predicted to occupy to a larger site, complementing its existing presence
in the Sound & Vision area and supporting the recent unveiling of the company's
purpose-built display in the Home Appliances department. Underpinning the brand's
close association with the Club and its Chairman, Mohamed Al Fayed, this relationship
reflects LG's strategy of putting in place brand-oriented relationships, giving the
company the high visibility it demands.
Brian Na, President of LG Electronics UK, added: "We are very proud to be embarking
upon such an exciting new journey with the Club and Harrods. We are delighted with the
deal; the logo on the shirts will look fantastic on the pitch and on screen. It's a
source of pleasure to us to be linked with a Club which reflects our premium
aspirations and the highlight of our new partnership will be seeing the Club play next
season in our colours and hopefully picking up those all important three points for a win.
Dovetailing perfectly with our marketing strategy of focussing on high profile
properties, our sponsor status and the sites at Harrods are two jewels to sit
alongside our new LED screen in Piccadilly Circus."